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Target Launches Bath & Body Expansion

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Twenty exclusive and luxurious brands from across the globe await guests

MINNEAPOLIS, March 27 /PRNewswire-FirstCall/ -- Target, purveyor of premium merchandise without premium prices, has raised the beauty bar with the introduction of its Bath & Body department. An expansive collection of new and exclusive products and accessories, Target Bath & Body launches at stores nationwide in March 2006 and will focus on 20 unique brands that take their cue from beauty rituals and ingredients that span the globe. The new department is dedicated to offering luxurious and efficacious collections and will feature tester units and category signage in an easy-to-shop environment.


Tapping into time-tested beauty rituals from countries like New Zealand, Scotland, England, Greece, Spain and Portugal, new Target Bath & Body brands are packed with proven ingredients such as olives, tomatoes, honey, ginger, milk and chamomile. Designed to look and feel like their department store counterparts, these brands offer guests the ultimate pampering experience, without the department store-like prices.

The launch of Target Bath & Body bolsters the retailer's beauty authority, turning the department into one of the store's most exciting and unique areas. The carefully edited assortment of boutique-like beauty brands aim to inspire and indulge men, women and teens alike with everything from invigorating scrubs, relaxing bath salts and rich body cremes, to gourmet toothpastes, soothing after-shave lotions and refreshing shower gels. The department also features a host of functional, yet fashionable bath accessories including eye masks, makeup bags and DOP kits. With something for even the most discerning beauty buff, the new Target Bath & Body area is truly a destination.

The Target Bath & Body Collection

Spa
Kaori: Spa-inspired products with ylang ylang, eucalyptus and Dead Sea
salts
Mineral Care: Skincare created from a unique array of vitamins, minerals
and algae
Sanctuary: From London's most famous day spa, a complete set of pampering
products
Teravita: A range of spa-strength products based on nutrient-rich Dead Sea
salts

Garden/Natural
Au Lait: Bath and body products fortified with the soothing and
moisturizing properties of milk
Garden Therapies: Based on the wisdom of Scottish farmers, these natural
products protect and pamper the skin
Grove's Olive: A unique line that uses antioxidant rich olives from the
world's finest olive groves
Keen's: A collection of bath and body products sweetened with the
nourishing benefits of honey
Ma Provence: Inspired by the flowers, fruits and essential oils of
Provence, this brand is packaged in traditional aluminum bottles
used by French perfumers

Classic
Arran Aromatics after the rain: Bath and body products inspired by the
romance of rain
Baylis and Harding: From Britain, a classic range of bath and body
products in Raspberry and Cucumber & Melon
Luxe: Elegant and sophisticated bath and body essentials in a variety of
scents

Floral
Botanic Blossoms: Traditional floral-scented beauty in Wisteria and Rose

Teen Tween
Karma: Fashion-forward makeup and accessories for teens
Gossip: Whimsical makeup, palettes and accessories for tweens
Bath Shoppe: Unique and playful accessories for bath and body

Men's
Caldo: An exclusive and luxurious grooming line designed in the Italian
tradition of impeccable quality and taste
Sharp's Barber Brigade: Based on traditional men's barber shops, simple
solutions for shaving from one of the most trusted names in men's
grooming
Proraso: For over 75 years, the go-to European brand for professional
quality grooming products based on the benefits of menthol and
eucalyptus
J.R. Watkins: Treatment products to cure minor aches and pains associated
with sore muscles and colds as well as a host of irritated skin
conditions such as burns and scrapes

About Target
Minneapolis-based Target serves guests at 1,400 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE: TGT - News) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

http://biz.yahoo.com/prnews/060327/nyw081.html?.v=47

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